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Business Continuity Planning

If someone asked us a year ago about the importance of being prepared for a crisis, we probably would have seen it to be important, but not necessarily urgent.  The bushfires at the start of the year followed by the COVID-19 has taught us otherwise. Whether you operate a small or medium sized business or a large corporation, you strive […]

Customer Journey Mapping

The overarching goal of every enterprise is to acquire, retain and grow its customer base, building a valuable strategic and financial asset.  A successful CRM strategy creates value for owners and shareholders, just as it creates value for customers. CRM can be thought of as a company-wide business strategy to develop a customer-centric organisation and culture that focuses on building […]

Designing Visitor Experiences

When we go out and see the world, most of the time the things that we remember are not the things that we buy or consume, it’s the people that we meet and the experiences that we share. As Seth Godin one my favourite authors and marketer says “People do not buy goods and services. They buy relations, stories and […]