We are a tourism consultancy for strategy, marketing, capability building and training. Your goals are our focus.
At Effektiver, we work with businesses, industry associations and government bodies. From strategy development to implementation, training and permanent coaching – we can support you in the long run or to get you started. All we do is based on solid research and decades of experience.
The experts in the Effektiver network have developed and delivered strategic plans and integrated marketing campaigns for successful brands in Australia and internationally. They have expertise in transferring management know-how to a wide spectrum of organisations and businesses that want to capitalise on the growing visitor economy.
Siggi Frede is the founder and owner of Effektiver. She has over 25 years of experience, spanning management roles at airlines, tourism marketing firms and the South Australian Tourism Commission
She designs and delivers workshops for TiCSA's ServiceIQ Industry Capability Building Program and works closely with regional tourism managers and councils to develop and implement their tourism plans.
She also lectures at the International College of Hotel Management, Adelaide, educating the next generation of hospitality specialists in Strategy, Brand and Digital Marketing and Customer Relationship Management.
Siggi is honoured to have been elected to the Board of the South Australian Tourism Industry Council and is passionate about shaping TiCSA's and the future of the tourism industry in South Australia.