Strategy, Marketing and Education for Tourism

We are a tourism consultancy for strategy, marketing, capability building and training. Your goals are our focus.

Siggi Frede, Experienced MBA qualified senior marketer At Effektiver, we work with businesses, industry associations and government bodies. From strategy development to implementation, training and permanent coaching – we can support you in the long run or to get you started. All we do is based on solid research and decades of experience.

The experts in the Effektiver network have developed and delivered strategic plans and integrated marketing campaigns for successful brands in Australia and internationally. They have expertise in transferring management know-how to a wide spectrum of organisations and businesses that want to capitalise on the growing visitor economy.

Siggi Frede is the founder and owner of Effektiver. She has over 25 years of experience, spanning management roles at airlines, tourism marketing firms and the South Australian Tourism Commission

She designs and delivers workshops for TiCSA's ServiceIQ Industry Capability Building Program and works closely with regional tourism managers and councils to develop and implement their tourism plans.

She also lectures at the International College of Hotel Management, Adelaide, educating the next generation of hospitality specialists in Strategy, Brand and Digital Marketing and Customer Relationship Management.

Siggi is honoured to have been elected to the Board of the South Australian Tourism Industry Council and is passionate about shaping TiCSA's and the future of the tourism industry in South Australia.

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Why us?

    Why Effectiver
  • In a rapidly changing market environment where disruption is becoming the new norm, new product development, service innovation and deep customer engagement are critical for success.
  • We are experienced strategy and marketing consultants with global connections and expertise. We get you connected to your most profitable customers globally through effective strategy development, marketing planning and execution and training.
  • Every business and customer is different, therefore, we tailor our solutions to our clients' needs and budget.
  • While we support business for growth, we understand the importance of managing cashflow and developing a sustainable business model.
  • We bring an understanding of domestic and international trade (B2B) and consumers (B2C) markets in Europe, North America, New Zealand, North and South East Asia.
  • We have worked in retail and wholesale, representation and marketing firms, airlines, government and not-for-profit in the tourism and health industry.
  • We have worked in small, medium and large businesses and managed winning teams locally and overseas.
  • We can determine which online and offline marketing channels will deliver the greatest returns targeting your most profitable customer. We get you connected.
  • We understand how to tap into opportunities of local, state and federal government programs, services and grants.
  • We like to inspire, get inspired and facilitate learning. We are happy when our clients are happy. We are outcome focused.

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