Are you getting a fair share of your destination’s visitor economy or are you wondering you how can improve your market share and capitalise on tourism’s long-term commercial opportunities and build a stronger travel ecosystem?
Tourism is a globally competitive industry, one that has been the hardest hit by COVID-19 pandemic. The good news is that people love to travel, its human nature, so the question is how you adapt to the changing environment, innovate your product, services and experiences, and diversify your target market mix.
Let me introduce myself:
Hi, my name is Siggi Frede and I am the owner and managing director of Effektiver, a boutique strategic tourism consultancy supporting tourism operators, local and state government, industry associations, regional tourism organisations, and tourism operators to recover and thrive in the visitor economy.
I feel very fortunate to have been able to build my tourism expertise over three decades in varying management positions both in Europe and Australia with airlines, tourism marketing firms, travel agents and wholesalers, including working with an amazing team at the South Australian Tourism Commission for over ten years.
In 2015 I graduated with a Master of Business Administration (MBA) and since then have turned my passion for tourism into a fun and fulfilling career as a consultant, lecturer, trainer and board member.
As a lifelong learner and research enthusiast I love to share my knowledge and latest insights with clients, students, and industry friends.
My strong local and global networks and partnerships with likeminded consultants, service providers and experts enable me to take on projects of varying sizes while remaining agile and nimble. our network of local consultants and service providers that have collaborated with me on various projects.
“If you do what you lobe, you’ll never work a day in your life”
– Marc Anthony